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SEARCH ENGINE OPTIMIZATION
The Basics of Search Engine Optimization, using your Builder
Important, be sure to optimize any page for only one Keyword phrase, maybe a couple of others if, and only if the they are just off shoots of the main keywrd phrase you are optimizing for. A very common mistake is to cram multiple keyword phrases all in to one page. This dilutes it to where you won't rank high enough in the search engines to get found for any of them. You should research many keyword phrases that you have a chance to get ranked for, then build and optimize a separeate page for each.
Another common mistake is to optimize for just a single word. Most single words are just to broad and will not bring a targeted audience to your web pages. You can start with single words in a programs such as Wordtracker and others found on the Keywords and Keyword Tools page. These will then show you several more targeted keyword phrases you may be abel to optimize for. Be sure to check them out in Wordtracker before you start to optimize any page on your website.
Now
that you have your Keywords, it is time to optimize
When registering your Domain Name, if possible incorporate all or part of you main Keyword phrase in your domain. Note: the domain name at the right is the keyword phrase being optimized for
One of the important places most search engines look at is the
TITLE TAG or as the builder refers to it the PAGE TITLE. The
Title Tag appears on most Search Engines as the link to be clicked on to take
you to the site, 
such
as the example to the right for "English
Hammered Coins and Napoleonic Coins from Beeker1". Most Search
Engines like from 6 to 9 words in the Title Tag and you should put
the main keyword phrase you are optimizing for at the first of the Title Tag.
In the builder, to get to the Page Title, Click EDIT WEB PAGES, select the
page to edit. In the upper right corner you should see EDIT PAGE INFORMATION.
Click that link and you will see the page illustrated below. If you are editing
your Home Page, leave the Page Name alone. If you are editing a content
page the page name shoud incorporate your keyword phrase being optimized for.
You will also note you can fill in the Meta Description and Meta
Keywords while you are here. Make the Meta Description more of a Marketing
Tool. Give the web searcher an incentive to click on the link and come on
in. Incorporate your keyword phrase in here as well.
Meta Keywords should be entered without any punctuation, this just
confuses the Search Engines, although, realistically, the Search Engines don't
pay too much attention to the Meta Keywords any more. Make sure you click
the update button after you have edited the page or your information will
not show on your website.
.
The Headline
When starting any page in the builder, start by clicking the 
button on the Button Bar. This is for a Headline or Header, this might
be similar to your Page Title. You should incorporate your keyword phrase
as early as you can in here as well. This is kind of a tough one, as you also
want to use an effective Marketing phrase that will grab the attention
of your visitor and compel them to go farther into your site. Once again 6
to 9 words in the Header is appropriate.
Body Text
For the body of the text in the builder click the 
button on the Button Bar. The Search Engines like to see around 500 words
of text on a page. The first 25 words on a page should be keyword rich, with
your keyword phrase and parts of it sprinkled throughout the rest of the page.
The Search Engines look at the beginning of any paragraph as more important
than the end, so whenever possible, place your keyword phrase early in your
paragraphs. Look to achieve a keyword weight of 2% of your text.
You should also incorporate some text links within the text of your pages,
the Search Engines look ath these as well.
If you follow all these steps, you should definitely see an
improvement in the search engine rankings for your keywords. The best part
is that you do not have to spend any money on expensive search engine optimizers!
More Search Engine Optimization Articles:
Top Search Engine Ranking
The 5 Biggest
Mistakes Almost All Web Designers Make
10 Ways Websites Make Me Suffer
Search Engine Optimization for
the Big 3
Search Engine Optimization: Four Vital Steps
for Optimizing Your Website
By Donald Nelson (c) 2006
There is a bit of confusion about search engine optimization. Some people think that SEO (the abbreviated form) is nothing more than tricking search engines into giving a high ranking for a particular site. Others think that search engine optimization is so complex that they could not possibly understand it. Neither of these views are correct. Search engine optimization is best defined as the art and science of building web pages that are both search engine friendly and user friendly. Below are four basic steps that you should take when optimizing your web pages.
1. Your Web Design Should Emphasize Text and Not Graphics "Search engine friendly" means that search engines should be able to find data on your site that they can put in their data bases. While a picture may be worth a thousand words, a search engine is trying to classify pages by text and not by images. If you have an opening page with a beautiful picture of the sea and only two words of text saying "enter here" then this page will not rank high in searches for Florida Vacations. Similarly, if you have a headline with important text containing your site's keywords, it should not be displayed as a gif or jpeg image. Pages that are all flash or all images are not search engine friendly, and often are not user friendly as well.
2. Links to Your Interior Pages Should Be Easily Found by Search Engines An important thing to remember is that you want not only your main page, but all of your interior pages to be included in the search engine index. While most people will probably enter your site through the main page, many will enter after doing searches which lead them to your inner pages. The best way to make sure that search engines will find and index your inner pages is to include text links to these pages. If you have a navigation system which uses Java-script or images, then it is best to add an additional text link navigation bar at the bottom of the site to ensure that the robot follows the links to your inner pages.
3. Your Pages Should Be Built Around Specific Keywords or Keyword Phrases Robotic search engines and human users have one thing in common: they are trying to figure out what your site or your particular web page is all about. It is not possible to get high rankings for thirty different search terms with only one web page. However, it is possible to build separate web pages which explain and give importance to various aspects of your organization's activity. These sub pages can be optimized so that they perform well in searches for your various keywords.
4. Once Your Material is Organized, Then Your Keywords Should Appear in Strategic Portions of Your Web Pages If your site is about Florida Vacations, then these words should appear in the following places of your html pages:
a. In the File Name or the URL If your site is called www.floridavacations.com then this will give you a head start in any searches for this term. Similarly, if your company is called XYZ Travels, you may have a web page with this url: www.xyztravels.com/floridavacations.html The URL or file name is an important indicator to a search engine, so don't miss the opportunity to put your important term either in your main domain name or in your file names.
b. In the Title Tag The text that is displayed in the blue line at the top of your browser is your title tag. The title tag is located in the
section of the document. If your main phrase is "Florida Vacations" then the title tag in your html document should look something like this:<title>Florida Vacations: Florida Vacation Information by XYZ travel </title>
c. In the Description Tag The description tag is not seen on the web page but search engines often display it as the text which gives the searcher an idea of what your page is about. The description tag should be compelling, and make someone want to click and see your page, while also containing the keywords that are in your url and your title tag. A description tag for this site might look as follows:
<meta name="description" content="Florida Vacations: Plan your Florida vacation with the help of XYZ travels. You will find up-to-date information and the best ratės on accommodations, entertainment, and transportation in Florida on our website.">
d. In the Headlines Just as someone reading a newspaper looks at headlines to find out what is important, a search engine robot looks at the headlines of a web page in order to pick up the essential feature of that page. Put your main phrase in a headline and place it near the top of the page. Your headline text should be enclosed with special header tags such as <h1>, <h2, <h3> A headline tag for our hypothetical page could be written as follows
<h1>:Florida Vacations: Plan Your Vacation Now And Save Money on Accommodations, Entertainment and Transport in Florida</h1>
If you don't like the look of the h1 tag, then use a smaller tag, h2 or h3, or adjust your site's style sheet so that the h1 tag is displayed in a small font which better matches your body text.
e. In the Body Text of Your Page Your main keywords or key phrase should appear in the first paragraph of text and in a natural way throughout the text and also at the end of the page. In normal writing you would first introduce your subject, then explain what it is about and then summarize at the end. Follow this same procedure when you start writing your web page. Pages written in this style will automatically have correct keyword density and distribution.
f. In Anchor Text on Your Page Anchor text is the clickable portion of links on your web page. Suppose you are describing your Florida Vacations and you want to direct your web visitors to an inside page with more information about this subject. Instead of making a link that says "click here," it would be better to have a link that says "Click here for more information about Florida Vacations" or even better, the link text will only be "Florida Vacations" and the "click here" will be rendered as normal text.
If you follow these search-engine-optimization steps when building your website you will end up with web pages that are easily understood by your visitors, and easily classified and indexed by search engines.
More Search Engine Optimization Resources
Spider-Food.com
 Look on the left column in Pandia for the heading "On Search Ranking". Read through all of the links in that area. This has great information on how to optimize a website page, and what the search engines look for. |
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 WebPosition Gold3.5 offers a free 30 day trial of their optimization program. I suggest you first optimize your page, or pages to the best of your ability using what you have learned from Pandia and Search Engines.com. Then sign up for the free 30 trial and have it check how well you have done and to tweak your site. Use 'Page Critic' one of the missions, to help in your optimization. |
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